Build your look
Choose From The Available Parts And Finishes. Your Watch Preview Updates As You Go.
Customize Your Watch
Start By Choosing A Case Colour Below.
SUB / GMT
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From our clients
Real watches. Personal stories.
A favourite colour. A personal mark. An idea made real. Explore custom watches we’ve created for our clients, then make yours.
Colour, made personal.
The build quality is the part that surprised me most. Real steel, real sapphire, real movement. Nothing about it feels like a novelty.Customer Feedback
A signature on your wrist.
Customer FeedbackI've collected watches for twenty years and I was fully prepared to be disappointed. I wasn't. The case finishing holds up against pieces I've...Read Full Review
I've collected watches for twenty years and I was fully prepared to be disappointed. I wasn't. The case finishing holds up against pieces I've paid triple for, the movement runs well within spec, and the fact that I designed the whole thing myself makes it the one I reach for most.
Your mark. Your way.
I built one for my dad for Father's Day with his boat's name on the dial. He's a quiet guy who never reacts to gifts. He teared up.Customer Feedback
A little more bold.
I own a barbershop and put our logo on the dial. All my clients have asked about where I got itCustomer Feedback
Details in blue.
We did these for our whole sales team with our company logo on the dial. Best thing I've ever handed out at a company event.Customer Feedback
Made to share.
Ordered for my staff. Logo came out perfect.Customer Feedback
Simple from the start
Your idea.Three simple steps.
No design experience needed. Start with the parts you love. We’ll help with the finishing touches.
Refine Your Details
Explore Compatible Colours And Finishes To Create Your Own Combination.
Review Your Build
Check Your Selected Parts And Price, Then Add Your Watch To Your Bag.
Team Dial Project And Customer Feedback
Better when shared
A shared moment.
A personal gift.
For your team. Your wedding party. The people who made it happen. Create a matching design with meaning, and unlock more savings as your order grows.
2–410% off5–915% off10–1920% off20–2925% off30+30% off
Volume savings apply automatically at checkout. A better eligible promotion may apply instead.
The Details That Matter
Confidence Comes With It.
Built In 2–3 Weeks
Made for you, then prepared for dispatch. Build time is separate from delivery time.
Tracked Express Shipping
Once your watch is ready, it ships express with tracking. We cover the shipping fee.
No Shipping Fees. No Duties.
We cover shipping fees and duties, so there’s nothing extra to pay for those when your watch arrives.
2-Year Warranty
Your watch is backed by a two-year warranty. We’re here to help if something needs attention.
Care Beyond The Warranty
Need a repair, a tune-up or a replacement part down the road? Get in touch. We’ll be happy to help, even after your warranty ends.
30-Day Returns
Extra peace of mind. Eligibility, conditions and exclusions apply to personalized watches.
Return PolicyGood to know
A few final details.
Simple answers, so you can focus on creating your watch.
When Will My Watch Arrive?
Your watch takes about 2–3 weeks to build, then ships express with tracking. Delivery time is additional and varies by destination. We cover the shipping fee and duties.
What Happens After The Warranty Ends?
We’re still here to help with repairs, tune-ups and replacement parts after your two-year warranty. Contact us to discuss the work and any costs before proceeding.
How do I know the parts work together?
The configurator shows compatible choices as you build. If a selection affects another part, the builder adjusts the available options and updates your preview.
How do group discounts work?
Order 2–4 items for 10% off, 5–9 for 15%, 10–19 for 20%, 20–29 for 25%, or 30 or more for 30%. Eligible discounts apply automatically at checkout. A better eligible promotion may apply instead.
Can I return my watch?
We offer 30-day returns. Please review the store’s return policy for eligibility, conditions and exclusions before ordering a personalized watch.
Ready to make it yours?
Your selections are right where you left them.
