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Rouge Sub
From our workshop customersWatch Specifications904L stainless steel, 40mmJapanese NH35 AutomaticScratch-resistant sapphire with anti-reflective coating+
- Case
- 904L stainless steel, 40mm
- Movement
- Japanese NH35 Automatic
- Caseback
- closed or open (exhibition) – confirmed with you after you order
- Crystal
- Scratch-resistant sapphire with anti-reflective coating
- Strap
- Stainless steel bracelet
- Water resistance
- 5 ATM
2-year warranty+
Your watch is backed by a 2-year warranty covering defects in materials or workmanship. Contact us with your order number and a description of the issue for help.
30-day refunds+
Unused, resaleable watches are eligible for a refund within 30 days. Return shipping is paid by the customer. A cancellation within the first 24 hours carries a 40% fee. Read the full policy.
Real help from our team+
Questions about your artwork, wrist size or a gift? WhatsApp us or send a message before you choose.
Preview shows placement. Your artwork is checked before your watch is made.
Not sure? Talk to us. ↗Inside Rouge Sub
Made To Be Seen Up Close.
Tap a button to explore
40 mm · 904L stainless steel
Sharp Lines. Solid Steel.
Polished edges meet brushed surfaces. The 904L steel case gives Rouge Sub its solid feel, while the 40 mm size sets its presence on the wrist.
Rotating bezel · 60-minute scale
Framed For Timing.
The bezel frames the dial, and its minute scale lets you track elapsed time at a glance. Set the marker against the minute hand and read off the minutes that pass.
Scratch-resistant sapphire
A Clearer View.
Sapphire crystal protects your view of the dial and helps resist everyday scratches.
5 ATM
Ready For Everyday Wear.
Rated to 5 ATM for everyday splashes, rain and hand washing. Keep the crown fully closed and avoid hot water and steam. A pressure rating is not a diving certification; ask us about your intended activity.
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Watch guides →Look closer
The details make the difference.
Powered by your wrist.
Winds as you wear it. No battery needed.
Japanese NH35 AutomaticA solid foundation.
A steel case with the finish that makes this design your own.
904L stainless steel, 40mmA clear view of every detail.
A clear dial. Built to resist daily scratches.
Scratch-resistant sapphire with anti-reflective coatingInside the workshop
Built by hand. Checked with care.
Manually regulated
See movement timekeeping checked at our bench.
Pressure tested
A closer look at the pressure-testing process.
Customer photos











Reviews
“The team made the whole process easy. If you want a custom watch that feels like a tank but looks elegant, this is it”
“The quality is fantastic. The accuracy is spot on, and the team knows their stuff.”
“I love the feel of this watch. Shipping was fast, and the packaging was a very nice touch.”
“The watch has a great weight and feels perfect. It is extremely accurate. Very impressed.”
“Fast shipping, the watch is incredibly accurate, and it feels expensive. Love it.”
“The team really cares about their customers, and it shows. The packaging was top-tier.”
“Stunning packaging, and the watch has such a premium feel on the wrist.”
“Great team, and the watch has perfect weight and accuracy.”
“Will be back for another!”
“Just... WOW”
Before you make it yours
Good questions. Clear answers.
The short answer is on every card. Tap one for the detail.
- 0–0 daysBuilt by hand
- FreeTracked worldwide shipping
- 0 daysRefunds
- 0 daysWarranty (2 years)
How long will my watch take?Built in 5–8 days, then shipped free.
Allow 5–8 days to build and prepare your watch, then free tracked worldwide shipping in 3–5 business days, with an optional Express upgrade at checkout. Duties are covered.
Ordering for an event? Check your date with usWill I pay duties?No. Duties are covered.
Duties are covered on your order, so there is nothing extra to pay when your watch arrives.
What comes in the box?Presentation case, travel case and sizing tools.
Your watch arrives in a premium presentation case, with a shockproof carrying case and the adjustment tools needed to size your bracelet at home.
Will my logo appear on every photo?Yes, on every view where the dial shows.
Upload your artwork to see it across every gallery photo where the dial is visible, including close-ups and lifestyle shots. Your logo is sized and positioned for each angle. Views of the bracelet or caseback stay unchanged.
Add your logo nowCan I order a clean dial with no logo?Yes. Choose No logo.
Choose No logo for a clean dial, or add your own logo, word, name or initials. The editor shows the available print positions for this watch. Preview your design on each dial view.
Can I order for my team or clients?Yes. Up to 30% off, applied automatically.
Volume savings apply to watches at checkout: 2+ save 10%, 5+ 15%, 10+ 20%, 20+ 25% and 30+ 30%. Straps and upgrades stay full price. We send a dial proof for approval before we build.
Request a group quoteCan I return or cancel my order?30-day refunds on unused watches.
Unused, resaleable watches can be returned for a refund within 30 days. You pay the return shipping. Cancellations within the first 24 hours carry a 40% fee.
Read the full policyWhat does the warranty cover?2 years on materials and workmanship.
Your watch includes a 2-year warranty covering defects in materials and workmanship. Contact us with your order number and details of the issue so we can help.
Can I service my watch locally?Yes, any good watchmaker can.
A reputable local watchmaker can service these movements. You can also contact our team for help with servicing or care.
How water-resistant is this watch?See the rating in the specs above.
Check the water-resistance rating in this model’s specifications. Keep the crown secured and avoid hot water, steam and operating controls underwater. Contact us if you are choosing a watch for a particular activity.
Who builds my watch?Our workshop, by hand.
Our workshop builds your watch by hand, checks the artwork and inspects the finished piece before shipping. Chrono Customs is our dedicated home for watches made personal.
No answer for that yet. Ask us on WhatsApp and we will reply.