Customize Your Watch

Start By Choosing A Case Colour Below.

SUB / GMT

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From our clients

Real watches. Personal stories.

A favourite colour. A personal mark. An idea made real. Explore custom watches we’ve created for our clients, then make yours.

Ice-blue custom dial and bezel with a steel bracelet — Client custom
Colour, made personal.
The build quality is the part that surprised me most. Real steel, real sapphire, real movement. Nothing about it feels like a novelty.
Customer Feedback

Previous client project: blue chronograph on a steel bracelet. Model differs from the Sub GMT configurator. — Chrono Customs
A signature on your wrist.
I've collected watches for twenty years and I was fully prepared to be disappointed. I wasn't. The case finishing holds up against pieces I've...Read Full Review
I've collected watches for twenty years and I was fully prepared to be disappointed. I wasn't. The case finishing holds up against pieces I've paid triple for, the movement runs well within spec, and the fact that I designed the whole thing myself makes it the one I reach for most.
Customer Feedback

Client artwork on a dark dial with a grey rubber strap — Client artwork
Your mark. Your way.
I built one for my dad for Father's Day with his boat's name on the dial. He's a quiet guy who never reacts to gifts. He teared up.
Customer Feedback

Client custom watch with an orange strap and gold details — Client custom
A little more bold.
I own a barbershop and put our logo on the dial. All my clients have asked about where I got it
Customer Feedback

Client custom watch with blue dial details and a black strap — Client custom
Details in blue.
We did these for our whole sales team with our company logo on the dial. Best thing I've ever handed out at a company event.
Customer Feedback

Seven matching client watches worn together — Group project
Made to share.
Ordered for my staff. Logo came out perfect.
Customer Feedback

Beyond The Dial

Personal Outside. Exceptional Inside.

Your design starts with the essentials: 904L stainless steel, a Japanese automatic movement and sapphire crystal.

NH35 movement with its automatic winding rotor, supplied by Chrono Customs

NH35 Automatic

Japanese Automatic Movements

Powered By You

Your wrist movement winds the mainspring. No battery to replace. Choose the NH35 for time and date, or the NH34 GMT to track a second time zone with an extra 24-hour hand.

41+ hFully Wound Reserve

24Jewels

21,600Vibrations / Hour

The Mechanics, Explained

Both movements support hand-winding and hacking: the seconds hand stops when you set the time. Their 3 Hz rhythm gives six small steps of the seconds hand each second. Jewels reduce friction at key bearing points. The manufacturer’s stated static accuracy is −20 to +40 seconds per day under test conditions; real-world performance depends on wear and winding.

NH35 reference animation shown. Rotor finish and markings may vary.

Movement Reference ↗

Steel At Its Core

904L Stainless Steel.

A corrosion-resistant foundation with a substantial feel. Gold and rose-gold finishes feature 25 µm electroplating. Our black finish uses PVD coating.

Explore The Layers & Elements

Three alternative finishes above steel: gold electroplating, rose-gold electroplating and black PVD. Conceptual layers enlarged for clarity. — **Gold**25 µmElectroplated

**Rose Gold**25 µmElectroplated

**Black**PVDCoated

**904L**Stainless Steel
The Shared Foundation

Key Elements Alloyed Together

FeIron
BalanceThe Base Metal

CrChromium
19–23%

NiNickel
23–28%

MoMolybdenum
4–5%

CuCopper
1–2%

904L Grade Ranges By Weight. Key Elements Shown; These Are Mixed Into The Steel, Not Separate Coatings.
904L Material Reference ↗

The Clear Difference

Sapphire Crystal.

A highly scratch-resistant window to the details you designed. Clear, crisp, and made to keep your dial in focus.

Simple from the start

Your idea.Three simple steps.

No design experience needed. Start with the parts you love. We’ll help with the finishing touches.

Build your look

Choose your case, dial, bezel, hands and bracelet or strap. The preview updates as you go.

Make your mark

Add a logo, artwork or custom text. Adjust the size, colour and position to make the dial your own.

Approve your dial

For custom artwork, we’ll clean up the details and email a dial mockup for your approval before printing.

Client dial artwork proof 01; not a finished watch — Client Dial Proofs · 1 / 5

Client dial artwork proof 02; not a finished watch — Client Dial Proofs · 2 / 5

Client dial artwork proof 03; not a finished watch — Client Dial Proofs · 3 / 5

Client dial artwork proof 04; not a finished watch — Client Dial Proofs · 4 / 5

Client dial artwork proof 05; not a finished watch — Client Dial Proofs · 5 / 5

Swipe To Explore

You approve it before we print it

Your dial. Your signature.

Your idea.
Our finishing touch.

A logo, an initial, a memory. Add something meaningful to your dial. Don’t worry if your upload isn’t perfect: we’ll clean up the details and email you a dial mockup to approve before printing.

Custom team dials with customer feedback supplied by Chrono Customs

Team Dial Project And Customer Feedback

Better when shared

A shared moment.
A personal gift.

For your team. Your wedding party. The people who made it happen. Create a matching design with meaning, and unlock more savings as your order grows.

2–410% off5–915% off10–1920% off20–2925% off30+30% off

Volume savings apply automatically at checkout. A better eligible promotion may apply instead.

The Details That Matter

Confidence Comes With It.

Built In 2–3 Weeks

Made for you, then prepared for dispatch. Build time is separate from delivery time.

Tracked Express Shipping

Once your watch is ready, it ships express with tracking. We cover the shipping fee.

No Shipping Fees. No Duties.

We cover shipping fees and duties, so there’s nothing extra to pay for those when your watch arrives.

2-Year Warranty

Your watch is backed by a two-year warranty. We’re here to help if something needs attention.

Care Beyond The Warranty

Need a repair, a tune-up or a replacement part down the road? Get in touch. We’ll be happy to help, even after your warranty ends.

30-Day Returns

Extra peace of mind. Eligibility, conditions and exclusions apply to personalized watches.

Return Policy

Good to know

A few final details.

Simple answers, so you can focus on creating your watch.

When Will My Watch Arrive?

Your watch takes about 2–3 weeks to build, then ships express with tracking. Delivery time is additional and varies by destination. We cover the shipping fee and duties.

What Happens After The Warranty Ends?

We’re still here to help with repairs, tune-ups and replacement parts after your two-year warranty. Contact us to discuss the work and any costs before proceeding.

Can I use my own logo or artwork?

Yes. Choose the custom-logo option and upload your file. PNG, JPG and WebP files appear in the preview. Other file types can be attached for production review, subject to upload limits.

What if my logo has a white background?

Use Remove white background to clean up the preview. It does not need to be perfect: we’ll refine the details and send you a dial mockup for approval before printing.

Can I change the colour and position?

Yes. Move, resize and rotate your logo on the dial. Use the colour controls to apply one colour to the whole logo, or keep its original colours.

How do I know the parts work together?

The configurator shows compatible choices as you build. If a selection affects another part, the builder adjusts the available options and updates your preview.

How do group discounts work?

Order 2–4 items for 10% off, 5–9 for 15%, 10–19 for 20%, 20–29 for 25%, or 30 or more for 30%. Eligible discounts apply automatically at checkout. A better eligible promotion may apply instead.

Can I return my watch?

We offer 30-day returns. Please review the store’s return policy for eligibility, conditions and exclusions before ordering a personalized watch.

Ready to make it yours?

Your selections are right where you left them.