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Personal design
Your Logo, Your Watch: A Visual Customizer Walkthrough
Choose the parts. Add your mark. Check the whole watch.
See the whole watch as you build it. A dial can look very different once you add the hands, case and strap. The customizer brings those choices into one preview.
Use “YOUR LOGO” as a simple stand-in while you plan. Then follow these steps with your own artwork in the SUB/GMT customizer.
Choose your parts
Pick the case finish, dial, hands and strap you want to wear. Watch how each choice changes the full view.
Give the design one clear focus. A bold logo needs space. Simple hands and a quiet dial can help it stand out without making the watch feel busy.
Upload your logo
Select a dial that supports custom artwork, then add your logo file. Use artwork you own or have permission to use. Clear edges work better than a small, blurry screenshot.
Leave room around the hour markers and date window. Your artwork sits beneath the hands, which pass over it as time moves.
Set the colour and size
A black logo can disappear on a black dial. Try a lighter shade with the logo colour option, or keep the original colours when they suit the watch.
Adjust the size and return to the full view. Fine details can be hard to read on a dial. Short words and clear shapes are a useful starting point.
Check how it will wear
Use real product wrist photos and the listed measurements to judge the size. The preview helps with the design; it does not measure the fit on your wrist.
Our watch size guide explains the key checks. If you are unsure, ask John for sizing help before you choose.
Review every detail
Check the parts, logo, spelling and total in your shopping currency. Zoom in for the small details, then look at the full watch once more.
Review any caseback message separately. The dial and engraving guide explains the two options. Keep the design simple enough to enjoy every day.
Ready to try your own version? Choose a watch and start your build. For more artwork tips, read our custom watch design guide.