Your Logo on the Dial or a Message on the Back?

Your logo: made to be seen

The dial is the face beneath the hands. You see it throughout the day, and others notice it across a table. It is a natural place for your business mark, initials or personal symbol.

Keep it clear and leave room for the time. A short wordmark often works better than tiny taglines. Choose a colour that stands out from the dial.

Follow our customizer walkthrough to plan the colour, size and placement.

Your engraving: kept close

The caseback rests against your wrist. A message here can mark the reason for a gift without filling the dial with words.

• A business milestone: an opening date or a thank-you.
• A family gift: initials or a few words from you.
• An achievement: the goal and the year.

Keep it short. Size the message within the engraving area, then check every name and date.

Pick the back that suits you

An open display back shows the movement on compatible models. A closed back gives you a surface for engraving. Choose which detail you want to see when you turn the watch over.

Explore the choices in the SUB/GMT, DJ or Stealth customizer. Options and prices vary by model; engraving is only offered where the watch supports it.

Bring the two sides together

Try a company mark on the front and a service date on the back. Or pair a personal symbol with a short message from the person giving the watch.

For a group gift, one shared dial can unite the team while individual messages make each watch personal. Discuss your company order with John to confirm the details and timing.